Superdry’s New Premium Collection at #VFNO

A week or so ago it was the return of the imfamous Vogue Fashion Night Out, a shopping extravaganza that took over Regent Street and Oxford Street for the evening.  With various celebrity appearances and special offers on in stores, the streets were buzzing for the sixth consecutive year! Lyndsay and I went on another little London adventure together (read about our LFW adventure here) and popped into two VFNO evenings at Superdry and House of Fraser. To celebrate #VFNO Superdry invited a selection of bloggers to view the new premium collection, to have a chat with MTV’s Lilah Parsons and to have a listen to the band Fireflies, who played a live set. 

The Fireflies at Superdry Vogue Fashion Night Out

 I have to say I was super impressed with the new premium range, which looks nothing at all like the typical Superdry emblazoned t-shirts and hoodies. In fact the new range reminds me of All Saints and features really gorgeous key pieces, and a stunning selection of leather jackets and heritage style outerwear. None of those plasticy type jackets, but soft, lived in looking leather jackets. Lilah even said she put one of hers in the washing machine!

Thanks for having me Superdry, I had a really lovely time and thanks for the gorgeous Herder Snood that was in my goodybag!

Have any of you had a look at the new Superdry premium collection, what do you think? Did any of you do anything fun for Vogues Fashion Night Out this year?

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